Before I could get started with the lawyers in forming my company, I needed to know what name to put on the form. Following the example of several startups I’ve previously been in, I decided to choose a different name for the company and the product. This is very convenient for several reasons:
- The product name is really important for marketing, while the company name doesn’t have to be.
- If the first product idea washes out, I may want to change the product name.
- There are lots of good company names which would suck as product names, so making them different gives me more options to choose from.
I wanted the company name to reflect that it was a technology company, but also reflect the personality I brought to it. In particular, I wanted it to reflect the passion I have for the craft of making software, and my own low-key, quiet nature. It turned out to be really easy. Sitting in my office (i.e., lab) at home, I looked out the window into the beautiful redwood forest which surrounds it. Redwood Labs. Done.